Who does not know the great story of David and Goliath? It’s a classic tale of the underdog, one that we all relate with easily, for one of two reasons. First, we have a natural tendency to cheer for the underdog. Two, because we might actually be the underdog in the competition.
David wins, of course, just like how Little Mac climbs the ranks in Punch-Out and beats all the heavyweights in boxing. While you may hold David and Goliath’s story to be true, the underdog winning over the giant is a rarity in real life, especially in the cut-throat world of business.
But rare does not mean impossible. Ready to beat the giants and the heavyweights? Here are some ideas for your small online business.
Identify Your Competitors’ Weaknesses
Big as they are, these big businesses have their own weak spot. Is it their inability to handle each and every customer complaint, because their share of the market is too big? Or do you see that the quality of their product or service can improve? Strike them right on their Achilles’ heel. Provide superb after sales service; be available on Facebook or Twitter. Offer a few but high quality products that has the potential to have a cult following.
Know Your Strengths and Innovate
You won't be in the business arena if you do not have an ounce of confidence in yourself. In other words, you have something in you that you can bank on, something that you can harness to beat the giants. If David had a slingshot, you might have access to affordable organic ingredients, or you might be skilled in designing stationery and other paper products. From what you have in your hands, you can think of ways on how you can improve and progress quicker, beating the giants on your way to the top.
Be the Little Fish in the Big Pond
Just because everybody’s into juicing does not mean you have to join the other businesses that are already offering the same juice mixes. If you want to start a business that is fueled by an online customer base, why not think of something that someone has never done yet. Surely you have thought of something before, only you dismissed it as too crazy. But hey, your crazy can bring you somewhere!
Make Sure You’re Ready to Fight the Battle
While passion can fuel you and your business, you also need substance. You need to plan and create a strategy, and you need to be able to execute it well. Is your manpower and time ready to receive the influx of customers? Can you easily be found online? Make sure that you have all your online machinery running well: social media, email and website. These are the gates to your business. Just a Facebook page or just an Instagram page will get you by, but that’s not the goal is it?
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